Digital Marketing Consultant
Gesa Bosselmann
It's your story. let me tell it
Work
Presentation of my customers
EKN FOOTWEAR
Strategic advice and Operational Implementation
Since summer 2020 I have been supporting Ekn Footwear in online marketing on a strategic and operational level. Since this year I have also been responsible for digital measures and brand building as part of the expansion on the US market:
Online marketing concept and strategy
Strategy, control and optimization of performance marketing campaigns (ads on Instagram and Facebook) / incl. advice on creation
SEO: Optimizations to improve visibility in organic search (Google)
SEA: Paid Search Campaigns
SUMMERBIRD
A holistic approach
Summerbird has been active on the German market since summer 2021 and I am responsible for the digital marketing measures to open up the German market for Summerbird:
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Strategic advice on digital marketing
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Control and optimization of performance marketing campaigns
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Website consulting: text, user experience and SEO
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SEA: Paid Search Campaigns
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Influencer campaigns
FROSTA
Social Media & Community Management
After I was able to set up online marketing for FRoSTA for four years, since the beginning of 2020 I am happy to be able to continue to support the FRoSTA social media team as part of my self-employment in the areas of Community Management, Influencer- and Brand Relations.
MEDUSA
Social Media & Performance Marketing
Since autumn 2020 I have been supporting the Hamburg furniture store in building up the Instagram channel and boosting sales in the online shop:
Concept, strategy and creation of social media content
Control and optimization of performance marketing campaigns (ads on Instagram and Facebook)
ENTRENOUS
Performance & Influencer Marketing
Entrenous is a young agency run by women that has set itself the task of making the world a little bit fairer and better.
Since the beginning of 2022 I have been supporting Entrenous on several customer projects, especially in the area of performance on social media, Pinterest and Tik Tok as well as in influencer marketing.
My Achievements
Focus of my work
Performance Marketing
Passion for data-driven marketing
With over six years of experience in performance marketing, I manage channel-specific and cross-channel branding and performance campaigns
for more relevant reach and better performance for my customers.
Facebook Ads
Instagram Ads
Google Ads
Pinterest
tik tok
YouTube
Influencer Marketing
Use influencers in a targeted manner
Influencer marketing is an important building block in the digital marketing mix to build awareness in a relevant target group and boost sales.
A large network, a lot of experience and a good feeling for the selection of the right influencers help me to implement cost-efficient and successful campaigns for my customers.
That's my story
My journey in online marketing began nine years ago. Already during my training
to become a marketing clerk at the advertising agency Gray in Düsseldorf, I was able to do many things
Participate in brand building and digital projects for numerous FMCG brands.
I then supported the Otto company in Hamburg with social media marketing
and to advance the SE optimization of the online shop. ​
The next four years I was allowed to manage the digital marketing department at Frosta in Hamburg
build up and set up the frozen food brand for the digital age, most recently with a small team.
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I also pursued my fascination for advertising and brand building during my business psychology studies and was able to build up a broad expertise in the areas of brands, advertising and consumer psychology.
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Since January 2020 I have been self-employed as an online marketing consultant and support my customers in achieving their marketing goals.
Concept & Strategy
Expert advice
I share my expertise from nine years of professional experience in online marketing and help to design and optimize the entire online presence and all digital advertising measures:
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Brand Building, Social Media Marketing, Video Marketing, Influencer Marketing, Website UX, Search Engine Marketing etc.
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Website, User Experience & SEO
Analysis, concept and optimization
Would you like to optimize your online presence and your visibility on Google? Would you like a website with inspiring content that invites you to stay and at the same time has great relevance for Google? Are you looking for a copywriter who understands your brand and makes it come alive?
Concept and strategy website / shop (usability, user experience)
Search engine optimization / SEO (keyword research, meta data, texts etc.)
Reviews
What my customers say
We have been working with Gesa since 2021 and are very happy with the cooperation. Gesa supports us in online marketing to establish our brand Summerbird Organic in Germany. We are extremely satisfied with her work, for example in the area of performance marketing (social advertising and SEA) as well as in the area of organic search.